CHRISTOPHER SHANNON FILM PROJECT

for this project we got into groups and had to pick a brand to make a short promotional video for, me ruby and toye picked christopher shannon because we liked the concepts behind his work. For example the 'thanks for nothing' knitwear commenting on consumerist culture and the constant use of plastic bags over models' heads on the runway, we thought this was a concept we could run with. we created a moodboard but due to technical difficulties i cannot upload it however will show it on demand. It consisted of lots of coloured pastels and people with bags on their head. We took inspiration from the film Eraserhead for the sound, we used Folie audio, which is recording all sound off set to give it an artificial feel. Our whole concept was this dystopian consumerist reality where these people are blindly consuming and following capitalist culture. After thinking about locations we decided on three: an american style diner, a barber shop and a laundromat, with street and travel scenes in between. The footage originally seemed quite comical; a woman shoving a burger into her plastic bag face and pouring milkshake down her face. However after producing an eery bassline soundtrack and adding the amplified and fake noises it became awfully creepy and unnerving. We ran with this and edited the footage in a discerning manner. We used a slider for a few of the most iconic shots of the film to make it seem as if the viewer is being drawn into this culture.

CHRISTOPHER SHANNON from Olie Thomas on Vimeo.